TEDxBrighton

About

Based on, and fully licensed by the TED Conference, the first TEDxBrighton was created to share ‘ideas worth spreading’. TEDxBrighton 2011, hosted 12 live speakers from a range of backgrounds, interests, disciplines and perspectives, combined with some classic TED talks.

Challenge

To secure extensive media interest in the launch event and key dates when registration started and secure a full capacity event.

Solution

A tailored media awareness campaign kicked off by securing a local media partner and creating news announcements based on key events, such as confirmed new speakers and the TEDxBrighton registration process opening. Working closely with the speakers we ensured strong content was made available to key opinion formers, securing a high media attendance.

Results

• Local media coverage announcing the opening of registrations helped to attract over 400 applications for a 250 seat event
• Local and national press attendance and coverage, with extensive opinion articles and reviews post-event

Testimonial

“Fugu PR offered invaluable support to the TEDxBrighton planning process and on-the-day management. Their guidance in finding the right tone for the communications, as well as their involvement in the press & PR activities, ensured our reach was maximised and message consistent throughout. I look forward to working together again in the future.”

Tom Bailey, Event Director

@BomTailey

TED.com http://www.ted.com/

TEDxprogram http://www.ted.com/tedx

TEDxBrighton http://www.tedxbrighton.co.uk

TEDxBrighton Twitter http://www.twitter.com/TEDxBrighton

Sponsors:

University of Brighton,

The Spot Agency. Cogapp