RESI 2011

About

RESI, run by Property Week and UBM (United Business Media), is the leading event for the residential and house building sectors.

The annual conference provides a forum for industry debate and renowned networking opportunities. The event includes a high-level industry conference, a supporting exhibition, with breakout sessions and themed feature areas.

Challenge

To raise credibility of RESI as the leading platform for thought leadership and business networking for the UK residential property/house building market.

Solution

A campaign was produced to build momentum and interest in the run up to the event in September 2011. Research was used to develop a regular series of high profile news stories focused on the difficulties for first time buyers, tailored to the leading high profile national and trade media channels.

Fugu also supported the conference manager to secure high profile national and trade journalist to speak at key sessions throughout the 2-day event.

Results

Created over 40 million opportunities to see through 55 articles in leading national and trade media titles including:

London Evening Standard
The Times
Daily Mail
Irish Times
Show House
Money Observer

Delivered a multiple of 81 times the investment (significant return on investment), helping ensure the event was a sell-out

Secured three national journalists as chairs and one trade journalist as panelist for break out sessions

Doubled press registration from 2010