Fugu PR wins Brighton Dr. Martens store account

21 May 2013

British boot and shoe label Dr. Martens has today appointed local agency Fugu PR to oversee publicity for its store launch in Brighton.

The Fugu team will coordinate local publicity for the 53-year-old alternative brand across a three-month period, starting with an in-store launch event and after-party on June 12.

In keeping with the Dr. Martens’ brand commitment of anchoring itself within local communities, the launch event will feature an in-store installation by a Brighton artist and a lineup of up-and-coming local bands.


Fugu PR founder, Vicki Hughes, said the city of Brighton and Hove was a natural fit for the iconic alternative brand, she said: “Few cities are so well suited for a Dr. Martens store as Brighton. The brand’s core values of individuality, rebellious self expression and Britishness are at the heart of Brightonians and we are anticipating excellent community support and interest throughout the campaign.”

The Brighton Dr. Martens store will open on June 12 (during Brighton Fashion Week) at 15b Prince Albert Street, Brighton in the fashion-focused Lanes.


Fugu PR makes two new appointments

Fugu PR Brighton PR Agency

From left: Alice Johnson and Lalage Wordsworth


Fugu PR has appointed Lalage Wordsworth and Alice Johnson as account executives.


Lalage is an English and multimedia journalism graduate and has worked as a copywriter for the travel company TUI, creating web content for TUI’s adventure travel portfolio using SEO strategies.


Alice also has a background in journalism as a freelance feature writer, content producer and journalist (including regularly reporting for The Argus), she also previously worked as digital media manager for an online financial business. She holds a first-class honours degree in media and communications.


Both Lalage and Alice will work with Fugu’s national event and digital media clients, covering events for global publishing brands such as i2i Events Group and working with its digital media clients including Crunch accounting (Hove) and the Brighton Digital Festival.


Vicki Hughes, Fugu PR’s founder said: “I’m delighted to welcome Lalage and Alice into the Fugu family, their experience and skills in media and business ensures they already understand the needs of our clients and the different media channels that we work with.”


Fugu featured in PR Week and Brand Republic

February 2012

Fugu has been featured in PR Week and Brand Republic today, following the news that the company has been appointed to run the PR campaign for this year’s Gadget Show Live 2012.

Check out the pages by clicking here and here!


Team Fugu


Gadget Show Live 2012 appoints Fugu PR

Fugu PR wins Gadget Show Live campaign for third year in succession

Brighton-based communications consultancy, Fugu PR has been appointed to handle the PR media campaign for this year’s Gadget Show Live exhibition. The event is based on the hugely popular Channel Five TV programme and takes place at the NEC from 11 to 15 April. With weekend tickets already sold out, the show expects more than 100,000 people through its doors in 2012.

Matt Hodgins, head of Gadget Show Live said: “Fugu has secured us significant national results with exposure across broadcast, digital and print media over the last two years. Their work has enabled us to build the brand beyond the core audience and we did not hesitate to re-appoint them for the 2012 show.”


Fugu’s brief will be to continue building on the broadcast, press and digital media relationships, delivering key exhibitor news, gadget trends and updates from the show, whilst working closely with Channel 5 and all of the events key stakeholders.


Vicki Hughes, founder of Fugu PR said: “It’s great to be working with Gadget Show Live Team again in 2012. This is the UK’s leading consumer electronics event and it’s a privilege to be involved.”


Gadget Show Live 2012 takes place from 11 to 15 April 2012 at Birmingham’s NEC and will see over 280 companies exhibit thousands of the coolest products on the market. For more go to www.gadgetshowlive.net 

Fugu PR appointed by online accountancy Crunch



Fugu PR has been appointed by online accountancy firm Crunch (www.crunch.co.uk) to develop a strategic PR campaign targeting trade, national, regional and digital media to support the company’s rapid growth.

Aimed at freelancers, contractors and micro-businesses (up to 12 people), Crunch offers the full range of accountancy services from a team of accountants, with support from its easy to use software online. Clients range from graphic designers, web developers and IT consultants to marketing agencies, management consultants, artists, writers and photographers. Crunch was set up by entrepreneur Darren Fell with support and funding from Bebo’s co-founder Paul Birch and former Skype Chairman Michael van Swaaij.

Crunch owner and MD Darren Fell/or Helen Long, marketing manager  said: “We’re extremely pleased that Fugu is joining the team here at Crunch. I’m looking forward to working with them on building Crunch’s brand profile as the number one accounting choice for freelancers and small businesses in what is proving to be an incredible year of growth for us.”

Vicki Hughes, Fugu MD commented: “I’m thrilled to be working with Darren, Helen and the team. The Crunch campaign will help us look at accounting in a different, more friendly and fun way and it incorporates many creative media and digital projects – we’re looking forward to contributing towards Crunch’s outstanding growth and success!”


GoLimited launch to help build British business

Crunch accounting creates new simple and cost-effective service to incorporate new limited company for small businesses





From today, freelancers, contractors and small businesses can quickly, easily and for only £14, set up a limited company with GoLimited – www.golimited.co. GoLimited is owned and operated by Crunch, the online accountancy service for freelancers and small businesses – www.crunch.co.uk.


GoLimited enables individuals and small businesses (up to two directors for now, four later), to register a limited company at Companies House and fulfill its legal administration duties through a new online automated service. The service helps business owners operate tax efficiently and minimise set-up costs. The £14 fee for GoLimited includes delivery of all required legal documents including Articles of Association and Certificate of Incorporation.


On explaining why GoLimited was created by Crunch, its founder, Darren Fell explains: “For too long, and despite a tough economy, it has cost way too much for small businesses and freelancers to become incorporated and operate more tax efficiently. With modern technology, we’ve automated the process to support Britain’s entrepreneurs and encourage the creation of more small businesses with a fast online service.


“The software behind GoLimited was originally created for internal use at Crunch, where we incorporate a large volume of new companies. We decided to make it available to everyone, whether or not they’re a Crunch customer, to help more British businesses,” added Darren.


Advantages of going limited, rather than operating as a sole trader, include:


  • Liability – Limited liability means if your company goes bust, your personal property can’t be touched. Your maximum losses can only be up to what you put into the company in the first place – meaning you only stand to lose what you invested.
  • Employability - many clients, especially big corporates, will be more inclined to do business with limited companies. In fact, many large companies (usually financial institutions) refuse to do business with sole traders.


  • Profitability - as a sole trader, you’re taxed on your income. This means you pay income tax and national insurance contributions on everything you earn, which means a higher tax contribution as your earnings increase. By operating through a limited company you pay corporation tax of 20% (assuming your profits are less than £300,000), and pay yourself through a combination of low wage (to minimise PAYE and NIC outgoings) and dividends. This will result in more of your earnings in your pocket.


Forming a limited company also brings certain additional duties to the company owners and directors. It is highly advisable to read more about the Director’s Fiduciary Responsibilities before going limited –  https://golimited.co/directors-fiduciary-responsibilities.


More advice and information is available at www.golimited.co, which is offering free incorporation to the first 100 clients.

Brighton Digital Festival announces International line-up of digital culture

Brighton Digital Festival 

1-30 September 2011




Brighton’s first month-long festival of digital culture, incorporating performances, exhibitions, conferences, workshops and meet-ups, takes place this September on the south coast. The Brighton Digital Festival brings together internationally renowned digital leaders and artists taking part in more than 30 events over 30 days.

Brighton Digital Festival will present world leading artists, designers and filmmakers, such as Blast Theory, Semiconductor, Ben Fry, Joshua Davis, and Random Dance, plus thinkers like Kevin Slavin, Don Norman and Matthew Sheret of last.fm. The schedule of events, which is growing daily, can be found at www.brightondigitalfestival.co.uk.

The festival will present and investigate key subjects crossing the digital and artistic spectrum including augmented reality, 3D architecture, improving reality and digital design. It will inform and entertain more than 10,000 people throughout September.

Festival events range from a fully interactive and digitally hosted heist movie (from Blast Theory), the dance FAR by Wayne McGregor, choreographed using a radical neuropsychological process (Random Dance) and a Mini-Maker Faire for innovators, creators and inventors. There’s also the world leading conference (sold out in seven hours) exploring big design issues in digital (dConsruct) and an augmented reality conference looking at how digital artists and designers are radically re-engineering our world (Improving Reality).

In addition, Brighton’s digital community-run event, BarCampBrighton, returns and will cover topics such as the open and social web, mobile, games design, programming and robotics. This free ‘un-conference’ for 200 people lasts for 48 hours over the weekend, with every attendee expected to participate in a 30 minute slot.

The Brighton Digital Festival is a grass-roots led, community-run celebration of digital culture, it is organised by a diverse range of arts organisations, creative digital companies, individual designers, developers, artists and community groups from Brighton and beyond.

For full highlights of the Brighton Digital Festival and find out how to book tickets go to www.brightondigitalfestival.co.uk

Fugu PR re-appointed by UBM Built Environment

27 June 2011

Fugu PR has been appointed by UBM (United Business Media) Built Environment to create and deliver the PR campaign for RESI 2011, the leading residential property event. This follows Fugu’s PR success for BSEC 2011 (Building Schools Education and Conference).

RESI is the UK’s leading event for those involved in the residential property and house building markets, and is developed in association with UBM’s Property Week.  RESI, now in its fifth year, takes place at the Celtic Manor Resort in Newport from 15 to 16 September 2011.

The business event will be chaired by newsreader George Alagiah and Property Week editor Giles Barrie and will tackle key issues affecting the residential property market. A series of panel discussions and break out sessions will debate topics including mortgage funding, the Localism Bill, options for first time buyers and investment opportunities. It also provides space for networking with industry peers.

Fugu PR will focus on raising the event’s profile as the UK’s leading destination for those involved in the residential property market.

Amie Willenberg, group marketing manager at UBM Built Environment said: “We appointed Fugu PR to deliver the campaign for RESI 2011 following their dynamic approach and impressive results delivered for BSEC earlier this year.”

Vicki Hughes, MD at Fugu PR added: “We’re delighted to be working with the UBM Built Environment team again on such a prestigious event. We’ll be raising the bar to further build on RESI’s excellent reputation. The campaign will incorporate all targeted media and digital channels to support RESI’s high level conference and help expand its delegate base.”

For more information about RESI 2011 go to www.resievent.com

UBM information at http://www.ubminformation.com/ubmbuiltenvironment


For more information, please contact:

Vicki Hughes / Penny Schroder-Smith

Fugu PR

T: 01273 550995

E: Vicki@fugupr.com / penny@fugupr.com



Brighton Fashion Week

Brighton Fashion Week

Fugu has been appointed by Brighton Fashion Week for the third year in a row to manage PR and comms, before and throughout this year’s event – set to be the biggest , main alternative and most innovative fashion event yet.

Brighton Fashion Week takes place from 31 May to 5 June 2011 and has some incredible designers from around the globe taking part in this booming Brighton event.

For more information go to:

W: www.brightonfashionweek.co.uk

T: @BFW2011

F: www.facebook.com/BrightonFashionWeek

Y: www.youtube.com/user/brightonfashionweek1

Fugu arrives

We’ve selected our name and launched our new agency. We’ve found a larger office and today launch our new website. Oh, and we’ve got a few more clients to boot. It really has been quite busy.

And why Fugu indeed?  Well, for starters the URL was available (this is not as flippant a statement as you might think). It’s easy to remember (for us at least!) and it provides us with a handy metaphor – if you don’t plan and prepare your PR strategy well, any campaign could come back and kill you!

Our aim is to offer something a bit different. We have really looked hard at the needs of a modern business and the constraints in which it must operate. We’re not your typical agency, lumbering along doing the same old thing on a hefty retainer. We keep overheads low, but skills high by tailoring experienced PR teams with individually created plans for each campaign, maintaining flexibility throughout. So you’ll only be paying for the services we deliver.

And look at our great new website (hats off to Sarah at Little Seed Design who has somehow managed to distill so many opinions into one coherent site). Alchemy indeed! We intend to keep live and relevant, so do come back to find out what we are up to.

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